Leveraging Branch Influencers: How to Level Up This Overlooked Asset on Your Team

Every HVAC distributor has their own group of "influencers," but they aren’t the stereotypical influencer we think of on social media. This group interacts with dealers daily and plays a large role in their purchasing decisions. In most cases, these "branch influencers" are overlooked assets that can be leveraged to increase sales.

In this webinar, Kelsi Cooper identifies the influencers at your branch, discusses how to level up their sales skills, and shares how financing can help. Managers will leave with new insights about their team and actionable advice on how to engage these secret weapons hiding in plain sight.

Takeaways:

• The importance of expanding sales training beyond the sales department
• Understand the benefits of a solution selling strategy with dealers
• Why promoting financing to dealers can boost your business