Boost Your Comfort With HVAC Sales and Financing: Master Class for Non-Sellers

For a lot of folks in HVAC, "sales" and "financing” can feel like four-letter words. But owners, techs, installers, and other roles outside of sales positions are often tasked with navigating both the sales and financing conversations with customers.

In this workshop, Jacob Langford and Joshua Keniley discuss what sales really is (and what it isn't), where financing fits into that conversation, and how to use a mix of techniques to tackle in-home selling — regardless of your job title. Non-sellers will walk away with actionable advice to improve their selling skills, while sales managers may find some training inspiration.

Learning Objectives:

• Understand two primary selling methods: transactional selling and solutions selling
• Learn about the buyer's journey and how to make your customer the "hero" in that journey
• Gain insight into how to use customer financing to enhance the selling process
• Get practical tips for making in-home selling a collaboration between you and the customer