How to Get More Google Reviews from Customers Without Being Annoying

When a homeowner needs to know who to call after their furnace goes out during the first snowstorm of the year or their AC stops cooling like it used to, one of the first things they’ll do is go online and read customer reviews.

Ads are certainly helpful, but people want to hear from real customers who have already worked with your company. Many customers rely on reviews for questions like: Was your team professional? Were the prices fair? Would they recommend your business?

Google reviews also help your business appear earlier and more often in online search results. Each review gives Google more context about what you do, where you serve customers, and how people feel about your company. As AI-powered search tools become more common, those customer reviews also help provide helpful information about your services and reputation, so your business is more likely to appear in AI-driven results. 

The good news is that if you’re wondering how to get more customer reviews, the process isn’t complicated. Consistency and follow-through will make a big difference, and satisfied customers can become a valuable source for business growth.

Prepare Your Google Business Profile

Over 70% of consumers use Google to find business reviews. That means, if you haven’t already done so, now is a great time to claim your business. Your Google Business Profile allows customers to find you through Google Search and Google Maps.

1. Add or Claim your Google Business Profile.
   • Go to business.google.com/add
   • Type your business name to find it
   • If you can’t find your business name, click “Add your business to Google”
2. Set up your Google Business Profile.
   • Add your business hours, website, phone number, and location
   • Post photos and videos of your business
   • List what services you offer and include payment options
3. Find and Distribute your Review Link.
   • Go to your Business Profile
   • Click “Ask for reviews”
   • Copy the URL to share with your customers

How to Get More Customer Reviews Online

Once your Google Business Profile is ready to go, you can start sending those review links to your customers. There are multiple ways to collect reviews.

Send Post-Service Emails

After a service call, satisfied customers may be more willing to share their experience while it’s still fresh. Use this opportunity to thank them for their business and send a direct link to your Google Business Profile. You can use language like this:

“Thanks for choosing [insert your company name]! Would you be willing to leave us a quick Google review? It helps homeowners like you find us: [insert link]”

Send Post-Service Text Messages

Texting is another great option for capturing customer feedback, especially if texting is your primary way to communicate with your customers. In fact, Apptoto claims that text messages have a 45% higher response rate than emails.

Be aware that there are opt-in requirements when sending text messages. Don’t send text messages to customers who have not agreed to that type of communication.

Ask for a Review at the Time of Service

Of course, you can also ask homeowners for reviews in person. A personal request may be more effective than an automated one. Encourage your technicians to ask for a review at the time of service, especially if the customer was happy with their experience.

The best time to ask is when the customer says thank you or compliments the service team. Techs can give a business card with a QR code that opens your review page, making it easy for customers to scan it and leave a review when they are ready. The QR code can also be added to invoices or thank you cards.

Follow Up to Get More Customer Reviews

Remember the “not being annoying” part? If a customer doesn’t leave a review, it’s okay to send one polite reminder 2-3 days later, but don’t overdo the reminders.

You might try sharing why the review matters: “Your review helps local homeowners make an informed decision and allows customers to discover small businesses.” Be sure to include the link and let them know it will only take a couple of minutes.

Customers will be more likely to act if they understand the impact and know it won’t take them very long.

Manage the Google Reviews You Get

Once you start collecting reviews, it’s important to keep track of what customers say about your business and respond to both positive and negative reviews.

Responding to reviews helps build your relationship with current customers - it shows you value their feedback and gives you the opportunity to fix any issues that may have come up.

CallRail’s 2026 Home Services marketing statistics found that 88% of consumers would use a business that replies to all of its reviews, versus 47% who would use a business that doesn’t respond to reviews at all.

When customers see that a business replies, they may be more motivated to leave a review, plus it shows future customers that the company is engaged and cares about customers’ experiences.

Share Quotes from Reviews on Social Media

Once those great reviews start rolling in, don’t keep them to yourself! Share quotes on your social media platforms. Google reviews are public information, so you can share anything you’d like. If the feedback is sent privately or through other services, be sure to get permission before publishing any quotes.

You can also ask your social media followers to leave reviews by giving them the review link or QR code.

Knowing how to get more customer reviews can help your business stand out when homeowners are searching for a contractor they can trust. By making it easy for satisfied customers to share their experience and responding to reviews along the way, you strengthen current customer relationships and build credibility with potential customers.

Another way to build trust and make it easier for homeowners to choose your business is by offering financing. Be sure to advertise “financing available” on your website so customers know they have flexible payment options before they schedule a service or request an estimate.