Like most businesses with short sales cycles, HVAC businesses have typically relied on a transactional selling model. In other words, customer interactions are about closing the immediate sale rather than building solid relationships. But is it time for HVAC contractors to retire this “one and done” approach to customer interactions?
Learn how shifting from transactional selling to solution selling can transform your customer relationships — and your bottom line. In this one-hour webinar, we examine the fundamentals of solution selling, whether this model makes sense for your business, and strategies for helping your staff adopt a solution selling approach.
This webinar was done in partnership with ACHR: The News. View an on-demand recording on their site through April 4, 2024.