While HVAC contractors used to need convincing about customer financing, it’s now become an obvious choice when you consider all its benefits. But offering financing to all customers is different from having financing options for everyone.
Put another way: if your financing partner only approves customers with prime credit scores or higher, you’re likely going to see a higher number of declined applications. What impact does that have on your customer experience?
According to Kelsi Cooper, Inside Sales Manager at FTL Finance, having a near-prime financing partner can help you close more sales and give you a greater competitive advantage.
Read more of her insights on the OPTIMUS blog.