Inflation and supply chain challenges pushing HVAC prices to new heights have made contractors more likely to receive objections to pricing.
Sticker shock is painful for everyone involved. For contractors, it can be difficult to justify the increased prices to homeowners. For homeowners, the realization of spending more money than planned can be stressful. Properly managing this sticker shock is crucial to avoid lost business and fewer sales.
In this article, FTL Finance’s Digital Marketing Specialist, Jasmine Serrano, covers three key strategies for overcoming customer sticker shock.
