How to Handle Customer Objections in the Face of HVAC Price Increases

With high HVAC prices here to stay, addressing customer objections with patience, knowledge, and financing solutions may be the key to closing the sale. We’ve all seen the news dominating headlines lately: current economic conditions have forced price increases on everything from groceries to gas. The HVAC industry, in particular, has seen manufacturer price increases […]

How to Choose the Best Customer Financing Company for Your Contracting Business

The financing process can make or break your customer experience—that’s why it’s critical for contractors to thoroughly vet any potential financing partners For many in the home services and HVAC industries, the business benefits of customer financing and increasing homeowner preference for monthly payment options are undeniable. The growing demand for financing has led to […]

Same-as-Cash Financing: What Is It, and How Does It Work?

Same-as-cash financing can be a valuable short-term lending option for homeowners while boosting contractor sales If you’ve been in the home improvement industry for any length of time, you’ve likely come across this offer or something similar: “90 days, same-as-cash.” Many homeowners find these offers enticing, making them useful promotional tools. However, contractors offering same-as-cash […]

Millennials Are Homeowners Now. What Does This Mean for Your Contracting Business?

Millennials homeowners may have different expectations of their HVAC and home improvement contractors than their parents Millennials have killed a lot of industries—or at least that’s what the headlines have spent the last decade declaring. Upon entering adulthood following the 2008 recession, they were accused of killing everything from cereal to bars of soap. “Millennials […]

Customer Financing: What Is It, and How Does It Benefit My Business?

Leveraged properly, customer financing can be a powerful tool for boosting sales and increasing customer satisfaction One notable trend has recently exploded in popularity in the consumer payments industry: buy now, pay later. Popular among Millennial and Gen Z consumers, buy now, pay later—or BNPL—is a customer financing solution that allows shoppers to split the […]

3 HVAC Industry Trends to Watch in 2022

Business acquisitions, smarter HVAC system technologies, and higher prices for contractors and homeowners are the trends we expect to shape the HVAC industry in 2022. 2021 was an impressive year for HVAC sales and growth, as hotter summer months, colder winter months, and continued work from home boosted consumer demand. But last year was also marked by […]